Trouble in AppStore land. Someone speaks their mind about the Apple approval process and people point to that and say “see, Apple is wrong and they will fail in the end.” The fact that these complaints get so much publicity is appalling. I harbor no illusions that Apple wants to do anything other than turn a profit in this venture. Issue your complaint, Apple may or may not listen, and then move on with your life/work.

I’m not quitting iPhone development. I’m one of the many thousands of developers that you rarely hear about. We work on the iPhone platform because it is awesome and cool and offers an amazing opportunity. We hate the Apple approval process just as much as the next guy, but at the end of the day developing for the iPhone far outweighs the hassles.

Being an iPhone developer is a voluntary process. Yes it’s frustrating working within the Apple system. I have no inside connections, no guardian angels, no-one to champion my cause. My rejections have come at the worst times, and I never received an expedited approval to correct my mistakes. I applied for the program, downloaded the SDK, and took my chances just like everyone else. Publishing is relatively easy, success fleeting and limited.

Still, I’m not holding my breath for Apple to change. There’s too much work to be done!