This post could be subtitled “No good deed goes unpunished.” This is a story about how updating existing products can be a painful and frustrating process. Over the last 4 weeks I’ve updated 4 different apps and can share the common pitfalls encountered in the process. It turns out that some users can never be pleased, though the silent majority are just fine with incremental improvements.
We’e updated our Halloween game for 2010. It’s only available for a limited time, so be sure to download it from the App Store (free) while you can.
This version of the game replaces the simple colored balls with playful Halloween figures, such as ghosts, witches, and jack-o-lanterns. The optional game sounds are fun and scary reminders of the upcoming Halloween season.
The mobile advertising buzz lately is about Apple’s iAd. But iAd isn’t yet available in all countries. If you’re like me and have about half of your users outside of the US you will still need ad services that support the other countries. Using an ad mediation layer service like AdWhirl is still a practical solution, and it fully supports iAd and many other ad networks.