Archive for October, 2010

Ready For Sale

I was going to write about how awful the current App Store review times are. I’d been waiting for an important update for 9 days, which seems about normal these days. I frankly expected it to take up to 14 days, which has unfortunately been more common lately. Then I got that happy email with those three magic words.


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On Pricing And Ranking

It’s widely assumed that lowering price can increase sales. In theory the lower the price, the larger the increase in sales. This can indeed offset the difference in price and possibly even increase bottom-line revenue. What happens when you raise the price instead?


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Get Involved

We’re lucky to live in a big little city (Colorado Springs) that has a vibrant iPhone developer community. There are regular CocoaHeads and NSCoder meetings, as well as non-affiliated iPhone meetups and various UX discussions. Just last night we were able to see and critique some interesting demos of unannounced projects. We also got into a lively discussion about best practices for an App Store description. This kind of feedback is highly valuable.


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One Step at a Time

I am not a developer and I don’t play one on TV. I used to make my living by testing software that other people write; in other words I got paid to find fault with other people’s work. But I gave all of that up when I moved from Boston to Colorado with my husband Matt (aka ‘Mundue’), and I decided that this would be a good time for me to take a shot at helping him write and maintain our iPhone apps.


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Taking Care of Business

TCB.pngAs an indie developer it is sometimes easy to forget who I work for. I worked for many years as a salaried employee, usually for a large company, often with little contact with customers. In that environment compensation is more dependent on decisions made by others and corporate success as a whole. Now it’s a different story. My income comes from many sources. I get “paid” by Apple, Google, LinkShare, etc. But I don’t work for any of them. I work for myself, but more precisely, for the iPhone customers who use our software. If we don’t keep them happy we don’t eat.


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