[Guest post this week by Trish]
The Beatles!!! On iTunes!!! Depending on what side of the fence you’re on, this was either a ‘day you’ll never forget,’ or a big yawn. If I tell you that I’ve been a lifelong Beatles fan, and, in fact, saw them at the Baltimore Civic Center on Sep 13, 1964, you’ll know which end of the spectrum I fall on.
The national media picked up on the story. I saw the Beatles when I walked by my TV. I saw the Beatles on the top internet news stories. I saw the Beatles on USA Today on my iPad. Out of curiosity, I googled ‘Beatles’ and ‘iTunes,’ and read that something like 28 Beatles tunes were in the top 200 downloads. That’s when it hit me – why are we here at Mundue LLC not taking advantage of all of those sales?
When I mentioned this to Mr Mundue (aka Matt), he said that Apple had sent out official iTunes Affiliate artwork. That did it! Apple was expecting us to monetize the event. We got right to work creating a house ad to display in our app, and we were going to monetize the Beatles songs and albums using Apple’s affiliate program. Brilliant! And let’s not forget that $149 box set. Probably every third or fourth sale would be for the box set, right?
The dollar signs were swirling around in my head. This was great! Not only was the best group of all time finally on iTunes, but I was going to capitalize on it. Let’s see, how many box sets would people have to buy in order for me to make back the money we plunked down to see Sir Paul in August? How many singles?
And if this works out, just think of all the future possibilities. Every time a big album comes out, we create a house ad and, voila, the money starts rolling in. Why hadn’t we thought of this earlier? Well, nevermind, at least we thought of it now. I couldn’t wait for the affiliate numbers to start coming in!
And then, they finally did.
So how much did this Great Beatles Experiment bring in? Forty nine cents. Yup. Forty nine cents. I was devastated. How could that be?
I can only venture a guess. Looks to me like most people download music at home, on their computer, not on their iPhone. We had plenty of clicks, so I guess a lot of folks checked out the Beatles offerings from their phones, but waited until they got home to actually make their purchases. I dunno. They surely bought boatloads of Beatles tunes that day. Just not on my watch.
Which leaves me with 49 cents. And a deflated ego. And a looong way to go to pay off those tickets. But still a huge Beatles fan.
Four weeks have elapsed since we raised the price of reMovem and the skies have not fallen. Yes, the daily rankings have taken a hit, but the revenue is holding steady and has even grown a tad. Interestingly, I haven’t had a single comment about the price change, and the ratings are still a solid 4-½ stars. We don’t consider this an experiment, but will closely monitor the results over the next few weeks to help decide if/when to lower the price again. If you’re curious about the effects of such a change on a stable mature app, then read on.
This is a short post since I’m on the road, still at the tail end of the 360iDev conference. Apologies for the brevity and late date, but I don’t want to miss my deadline.
You have probably already heard about how great the 360|iDev conferences are. You may have even attended one or two of them. In that case I’m sure you’re planning to attend the upcoming one (November 7-10, Austin TX). But if you haven’t, or are on the fence about attending, don’t delay! There is still time to book inexpensive flights and hotels, and you can still get discounts on the conference registration page.