Mundue Blog

In a short couple of weeks the App Store turns two. There will undoubtedly be big celebrations in Cupertino and elsewhere as Apple trumpets the latest milestone of its success. Here at Mundue headquarters it’s time to look back and reflect on the first two years of the App Store. Let’s start with the big news first.

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The case for seasonal ad-supported holiday apps.

At the recent iPadDevCamp in Colorado Springs I gave a short talk about making money on the App Store. In it I revealed a few numbers about one of our holiday games, reMovem Christmas Edition for the iPhone. This was not central to the theme of the talk, but merely to illustrate a point I was making. Other developers seem to like hearing about this stuff, so I thought I’d summarize it in a blog post.

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Our new iPad app reMovem 2 is approved for sale and will be included in the grand opening on Saturday April 3, 2010. This is a major revision of the existing iPhone versions, and it really wraps all of them into a single new game. Even though reMovem 2 is an iPad-only app, expect some features to make their way back to the iPhone versions of reMovem.

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In the wake of a second devastating earthquake in 2 months, we will again be donating our daily Apple proceeds to help the relief efforts, this time in Chile. Any Mundue apps you purchase on Saturday March 6 will directly benefit the Chilean Red Cross relief efforts. Please help spread the word.

Earlier this month I decided to sponsor a sort of 2009 Holiday promotion for other iPhone developers’ apps. This idea had been kicking around in my head for some time, but now seemed like the right time to put it into action.

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Trouble in AppStore land. Someone speaks their mind about the Apple approval process and people point to that and say “see, Apple is wrong and they will fail in the end.” The fact that these complaints get so much publicity is appalling. I harbor no illusions that Apple wants to do anything other than turn a profit in this venture. Issue your complaint, Apple may or may not listen, and then move on with your life/work.

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If you have an application in the iTunes App Store then you might be considering localizing it to improve sales outside the US. In addition to translating the application’s user interface, you’ll need to translate the App Store description and keywords. There’s a gotcha when you try to submit keywords for the multibyte languages (Chinese and Japanese).
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One billion games of reMovem free played. There, I’ve said it.

I must start by noting that reMovem has had a good life so far. In the fifteen or so months since its release we’ve created 21 versions and updated them to iTunes Connect. That’s 11 for the free version and 10 for the paid version. This alone makes me an expert, or at least experienced, in the App Store process that is much discussed these days.

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Part 3

In my previous post I wrote about the run-up to reMovem‘s week at the top of the App Store chart. On August 2, 2008, reMovem (then called JawBreaker) reached the number 1 free app on the US iTunes Store. It stayed there for a solid week, during which time it was downloaded several hundred thousand times. It was a busy week!

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Part 2

In my previous post I wrote about how reMovem (then called Jawbreaker) came into being. I’m not sure exactly how many downloads occurred on that first day. It was a Tuesday night, which I now know is one of the slower sales days of the week on the App Store. Amazingly, I didn’t think to save the daily sales reports for the first few days. My friend Time Machine cannot help here, either. It’s so long ago that everything but the weekly backups have been purged.

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