Tag: idevblogaday

Pricing and Ranking, Part 2

Four weeks have elapsed since we raised the price of reMovem and the skies have not fallen. Yes, the daily rankings have taken a hit, but the revenue is holding steady and has even grown a tad. Interestingly, I haven’t had a single comment about the price change, and the ratings are still a solid 4-½ stars. We don’t consider this an experiment, but will closely monitor the results over the next few weeks to help decide if/when to lower the price again. If you’re curious about the effects of such a change on a stable mature app, then read on.


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The Good, The Bad, & The Ugly

This is a short post since I’m on the road, still at the tail end of the 360iDev conference. Apologies for the brevity and late date, but I don’t want to miss my deadline.


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Don’t Miss 360|iDev

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You have probably already heard about how great the 360|iDev conferences are. You may have even attended one or two of them. In that case I’m sure you’re planning to attend the upcoming one (November 7-10, Austin TX). But if you haven’t, or are on the fence about attending, don’t delay! There is still time to book inexpensive flights and hotels, and you can still get discounts on the conference registration page.


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Ready For Sale

I was going to write about how awful the current App Store review times are. I’d been waiting for an important update for 9 days, which seems about normal these days. I frankly expected it to take up to 14 days, which has unfortunately been more common lately. Then I got that happy email with those three magic words.


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On Pricing And Ranking

It’s widely assumed that lowering price can increase sales. In theory the lower the price, the larger the increase in sales. This can indeed offset the difference in price and possibly even increase bottom-line revenue. What happens when you raise the price instead?


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Get Involved

We’re lucky to live in a big little city (Colorado Springs) that has a vibrant iPhone developer community. There are regular CocoaHeads and NSCoder meetings, as well as non-affiliated iPhone meetups and various UX discussions. Just last night we were able to see and critique some interesting demos of unannounced projects. We also got into a lively discussion about best practices for an App Store description. This kind of feedback is highly valuable.


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Taking Care of Business

TCB.pngAs an indie developer it is sometimes easy to forget who I work for. I worked for many years as a salaried employee, usually for a large company, often with little contact with customers. In that environment compensation is more dependent on decisions made by others and corporate success as a whole. Now it’s a different story. My income comes from many sources. I get “paid” by Apple, Google, LinkShare, etc. But I don’t work for any of them. I work for myself, but more precisely, for the iPhone customers who use our software. If we don’t keep them happy we don’t eat.


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Change Is Hard

This post could be subtitled “No good deed goes unpunished.” This is a story about how updating existing products can be a painful and frustrating process. Over the last 4 weeks I’ve updated 4 different apps and can share the common pitfalls encountered in the process. It turns out that some users can never be pleased, though the silent majority are just fine with incremental improvements.


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Optimizing Ad Revenue With AdWhirl

The mobile advertising buzz lately is about Apple’s iAd. But iAd isn’t yet available in all countries. If you’re like me and have about half of your users outside of the US you will still need ad services that support the other countries. Using an ad mediation layer service like AdWhirl is still a practical solution, and it fully supports iAd and many other ad networks.


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